Singapore, September 30, 2016 – Heart Media is delighted to announce the launch of LUXUO.ID, Indonesia’s first daily luxury news portal in Bahasa Indonesia. Allysha Nila leads the site’s editorial charge as coordinator.
LUXUO.ID, the Indonesian counterpart to LUXUO.com, is the first daily luxury news portal to be fully presented in Bahasa Indonesia in the region. Heart Media’s presence in Indonesia has been fortified with the success of its titles’ adaptation in the country, including ART REPUBLIK, WOW Indonesia and MEN’S FOLIO.
LUXUO.com was first launched in 2007 in Hong Kong and then acquired by Heart Media in 2015. It has since grown to become one of Asia’s largest luxury portals, focusing on a dynamic group of current and discerning affluent audiences. With close to 500,000 social media followers, refreshing daily content, prompt coverage of the world’s biggest events and brand launches, LUXUO is the destination portal for the savvy and sophisticated.
LUXUO.ID will cover both international and localised news on Cars, Art, Watches & Jewelry, Fashion, Travel, Real Estate, Yachting and the Most Expensive objects and experiences in the world. Aside from being leading sections of LUXUO.com, these have been tailored to the content demands of the Indonesian market.
The website went live in September, 2016.
Allysha Nila joins from L’Officiel Singapore, where she currently serves as Fashion Stylist/Writer. She will be developing LUXUO ID’s content and playing a vital role in curation, alongside LUXUO Associate Publisher, Ashok Soman.
Nila comments, “Indonesia is a very demanding engine of growth — it’s a rough diamond waiting to be cut and polished. With plenty of economic potential, everyone wants to be the first to try their hands here. It’s important that LUXUO remains at the forefront of delivering relevant and intelligent luxury content in this new territory. The coordinator role is unquestionably a challenging albeit exciting one, and I am humbled to be given such an opportunity.”
Soman adds: “People crave luxury in Asia but most of the information available is in English, which while practical isn’t very relevant in such a diverse region. LUXUO.ID is our attempt to better serve our long-time readers in Indonesia by speaking directly to them and respecting their culture and voice.”
About HEART MEDIA
HEART MEDIA, is the publisher of MEN’S FOLIO, L’OFFICIEL Singapore, L’OFFICIEL Malaysia, PALACE, ART REPUBLIK, WOW, WOW Jewellery, L’OFFICIEL HOMMES Singapore as well as the luxury digital online portal LUXUO.com, and is committed to publishing market leading magazines and digital media which connect with the region’s affluent and brand-conscious consumers through their chosen lifestyle activities. Heart Media’s titles have established solid reputations in their respective sectors with illustrious track records. Each one has built a strong market presence across Singapore, Malaysia and Indonesia.
With a vision to strengthen its regional growth and offices in Singapore, Kuala Lumpur, Jakarta, Hong Kong and Shanghai, Heart Media is regarded as one of Asia's fastest growing media and publishing houses.
Follow Heart Media on Instagram at @HeartMediaGroup and on twitter at @heart_media.
For more information, please visit www.heart-media.com or contact Adam Kosnan at email@example.com (Tel: +65 6733 9931).