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CORPORATE ANNOUNCEMENTS Date published: 26th July 2017
L'OFFICIEL MSIA : August is all about "Behind The Scene"

Lofficiel Msia Behind The Scene Issue 1

MALAYSIA, 26th July 2017 - "Come out, come out wherever you are" - L'Officiel Malaysia this month draws the unsung heroes in fashion, beauty and lifestyle out of the shadow and into the limelight. Together with our cover girl Shujing Zhou, who also stepped out of the fashion obscurity this year, we bring you the new Behind The Scene issue.

"Typically, fashion editors sit at shows seeking out common threads or ideas to bring back to their offices and translate into fashion spreads. I, however, work the other way round. I start my fashion week journeys pretty much reporting not from the front rows, but the beauty that is the backstage," says managing editor Monica Mong.

"Other than rubbing shoulders with the legendaries such as Pat McGrath, Val Garland, Tom Pecheux, Peter Phillips, Guido Palau, and Eugene Souleiman, I am most drawn to the mood boards of the designers, the briefs of the choreographers on the wall near the runway exits (I remember one of which read "No smile walk like zombie").

"The last minute touch-ups of the seamstresses that happen during every show, the live demonstrations by key hair and makeup artists, and last but not least, the buffet spread which I depend on to keep me hydrated and fuel my energy. All these elements come together to compose a wonderful show - or rather a perfect collection.

"This issue is dedicated to those who work hard behind the scenes. A true creator of beautiful fashion, you are more inspiring than anyone seated at the front row," she adds.

Without further ado, we present you the brains and brawns behind four rising local fashion designers in Meet The Makers, the beauty mavens that shaped Autumn/Winter 2017 runways in Trend Dictators and the architects behind Kuala Lumpur's most Instagram-worthy cafes in Beyond The Walls.

But wait! There's more. This edition also brings a specially curated watch supplement that will serve you as a guide to the most coveted timepieces of the season that are encouraging individuality and originality. So let's get to it and check out all the must-haves from Bell & Ross in Never Compromise, the season's best bets in Above And Beyond and statement-making pieces in Aesthetique Fantastique.

 

Lofficiel Msia Behind The Scene Issue 4

 

L’Officiel Malaysia is shaking up the female fashion magazine scene yet again. Thanks to its unrivalled fashion photoshoots, its international tone and especially this issue - the timely appreciation towards the people behind the scene, L’Officiel has become a must-read among fashion lovers and well-travelled readers in Malaysia," says CEO and publisher of Heart Media Olivier Burlot.

 

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About L’OFFICIEL and L'OFFICIEL Malaysia

L'Officiel magazine was first published in Paris since 1921. Over the years, L'Officiel has helped launch the careers of designers including Pierre Balmain, Cristobal Balenciaga, Christian Dior, and Yves St. Laurent. Today, L'Officiel has since become to be referred to as the "Bible of fashion and of high society". 

Published locally ten times a year in Malaysia, each issue of L'OFFICIEL Malaysia led by veteran fashion editor, Monica Mong, brings together the latest style and lifestyle trends fresh from the world's leading fashion houses. Targeted at the well-heeled, and well-travelled 25 to 45 lady, L'OFFICIEL Malaysia is the key fashion reference for the modern woman with a strong focus on fashion, beauty, watches, jewellery and art. 

Follow L’OFFICIEL Malaysia on social media for the latest news and updates via Instagram (@lofficielmalaysia, Official hashtag: #lofficielmalaysia), and Facebook (www.facebook.com/lofficielmalaysia). 

The official L’OFFICIEL Malaysia website (www.lofficielmalaysia.com) is updated four times daily to bring you the latest fashion news and trends happening right now.


About Heart Media

Heart Media, the publisher of L’OFFICIEL Malaysia, L’OFFICIEL Singapore, MEN’S FOLIO, PALACE, ART REPUBLIK, WOW, WOW Jewellery, L’OFFICIEL HOMMES Singapore, FORM and ROOM magazines, is committed to publishing market leading magazines and digital media which connect with the region’s affluent and brand-conscious consumers through their chosen lifestyle activities. Heart Media’s titles have established solid reputations in their respective sectors with illustrious track records. Each one has built a strong market presence across Singapore, Malaysia and Indonesia.

With a vision to strengthen its regional growth and offices in Singapore, Kuala Lumpur, Jakarta, Hong Kong and Shanghai, Heart Media is regarded as one of Asia's fastest growing media and publishing houses.

For more information, please visit www.heart-media.com or contact Vivian Chow at vivian@heart-media.com