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NEWS
CORPORATE ANNOUNCEMENTS Date published: 5th October 2016
Rising British silver-screen starlet Lily James fronts L’OFFICIEL Singapore’s Pop Culture issue in October 2016.

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SINGAPORE 05 OCTOBER 2016: Never before has pop culture played a more important role than it does now – particularly in the mercurial world of fashion.

Never one to (always) colour inside the lines, L’Officiel Singapore embraces kindred spirits such as our cover girl Lily James, the British actress who has a burning yen to play against type. The rising Hollywood starlet opens up about ambition and life on the theatre stage and red carpet in an exclusive interview. The 27-year-old, who has played the titular role in Disney’s live action iteration of Cinderella and Juliet in Kenneth Branagh’s interpretation of William Shakespeare’s most famous star-crossed lovers, is now also the face of Burberry’s My Burberry Black fragrance.

“I loved that Lily shared how, allowed by her mum to dress herself from young, she’d shock all the other mums when she went to school because everything she wore would be multi-coloured and clashing,” says Grace Tay, Managing Editor. “It resonates with L’Officiel Singapore. The world always has a place for individuality to be explored and expressed, and unconventional aesthetics or opinions have the power to provoke new conversations.”

Coming hot on the heels of the key four fashion weeks in September (which we covered extensively on lofficielsingapore.com), we suss out the brands that are riding the sea change of “see now, buy now”. Runway-to-retail is the new reality, and we’re excited to report that many brands at New York Fashion Week surprised us with extensive instantly-shopable collections, and not just a token few accessories.

Taking centre stage in the Beauty section are seasonal colours and makeup in delicious new textures and formulations. In Mode, fashion editorials that remind us of pop-art protagonists such as Andy Warhol, Roy Lichtenstein and James Rosenquist, and take us – and high fashion – into the shrink-wrapped world we worship: the supermarket!

The men get a special 60-page Hommes section, the only manual you’ll need to know how best to groom, dress and impress this season. Top model Julian Schneyder, who graced the cover of L’Officiel Hommes Singapore in April, turns the landscape of the Greek island of Sifnos into his dreamscape, while Playmobil figurines model this season’s coolest menswear.

In Living, special features on fitness (we pit fitness trackers against personal mobility devices) and conscious living (we show you 10 awesome ways to do so) – two of the most trending components of pop culture now.

““L’OFFICIEL Singapore demonstrates once again with this October 2016 issue, its strong creativity and acute view on the latest fashion trends. We are poised for more exciting times ahead, which is translating into the strong growth of the media’s digital numbers, particularly on Instagram, a relevant platform for fashion lovers. L’OFFICIEL is more than ever the leading high fashion medium” says Olivier Burlot, Publisher and CEO of Heart Media.

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About L’Officiel Singapore

Constantly at the forefront of fashion and luxury living, the Singapore edition of L’Officiel is the definitive authority on style, sophistication and everything that’s trending. With powerful, exciting and sensuous visuals, and sharp, thought-provoking writing, L’Officiel Singapore informs and frames the consciousness of the affluent and well-travelled urbanite.

Follow L’Officiel Singapore on Instagram (@lofficielsingapore, Official hashtag: #lofficielsingapore), and Facebook (www.facebook.com/lofficielsingapore). We expect to hit 30,000 followers on Instagram (@lofficielsingapore) this month. The L’Officiel Singapore website (www.lofficielsingapore.com) is updated four times daily to bring you the latest fashion news and hottest trends now.

About Heart Media

Heart Media, the publisher of Men’s Folio, L’Officiel Singapore, L’Officiel Malaysia, Palace, Art Republik, WOW, WOW Jewellery, L’Officiel Hommes Singapore, Form and Room magazines, is committed to publishing market leading magazines and digital media which connect with the region’s affluent and brand-conscious consumers through their chosen lifestyle activities. Heart Media’s titles have established solid reputations in their respective sectors with illustrious track records. Each one has built a strong market presence across Singapore, Malaysia and Indonesia.

With a vision to strengthen its regional growth and offices in Singapore, Kuala Lumpur, Jakarta, Hong Kong and Shanghai, Heart Media is regarded as one of Asia's fastest growing media and publishing houses.

For more information, please visit: www.heart-media.com or contact Adam Kosnan at adam@heart-media.com Tel: (+65) 6733 9931