Singapore, 19 April 2013-WhiteWave Media Group, Asia’s leading integrated luxury media group, has partnered with Heart Publishing to launch Men’s Folio Online, the online destination of Men’s Folio.
Currently published three times a year, WOW will become a quarterly magazine, to satisfy its readers' demand for more frequent updates. This will address both increased appetite amongst readers for a practical guide to wristwatches and a growing appreciation of timepieces and jewellery amongst the general public.
To begin with, a special issue of WOW focusing on both watches and jewellery will be published in the third quarter of 2013. This issue of WOW aims to take advantage of the developing desire amongst affluent South East Asian people for branded jewellery.
On the digital front, WOW will be going online as WatchWOW.com, to be launched in the third quarter of 2013. The expertise of WhiteWave Media Group, publisher of Asia's No 1 online luxury magazine Luxury-Insider.com, will back WatchWOW.com. WatchWOW.com will offer daily updates and exclusive insights on the watch world. Crucially, it will enable closer interaction between the editorial team and watch lovers.
The strategic partnership between Heart Media and WhiteWave Media Group will also lead to closer collaboration between the two teams. The current WOW team, led by its highly respected editor Ms Celine Yap, will be boosted with the fresh appointment of Mr Ashok Soman as Associate Publisher for WOW, handling business development and international expansion for the title. Mr Soman is concurrently WWMG's General Manager for South East Asia.
Julian Peh, CEO of WWMG, and Executive Director of Heart Media, said "WOW was a pioneer among watch magazines in Singapore, and it is WWMG’s honour to be able to work with Heart Media to elevate WOW in the digital media space as well."
Olivier Burlot, CEO & Publisher of Heart Media, commented "with three editions currently in Singapore, Malaysia and Indonesia, WOW is a brand set for fast expansion both in its core markets as well as in other territories. The digital version will also provide the brand with additional clout and audience. There are exciting times ahead."